About the job
Job Description:
- Leads the Annual budgeting exercise from marketing working closely with Product heads and Finance for full spectrum of consumer products and services
- Leads the Annual budgeting exercise for Consumer Socio-economic segments detailed alignment with segment owners
- Evaluates product and service portfolio for each market segment, analyzes and challenges ideas, proposals and requests from different Marketing sections
- Work closely with Product Heads to finalize the Strategic Action plan and Budget for the Year and Work on the Long-term plan.
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Supports Senior Director Planning & Performance to drive Weekly Monthly planning and performance analysis, build review and performance management system.
- Analyze and present variances against budgets/targets with reasons, presents recommendation on the action plan and discuss with the stakeholders.
- Provides key inputs to strategic/tactical competitive response unit.
- Present Recommendations on revenue enhancement and performance improvement areas by doing deep dive analysis on various products and services.
- Leads the product performance analysis on the Mobile, Fixed, Devices & Digital Revenue streams
- Establishes and drives profitability and analytics framework for all the products with the team; standardize review mechanism, identify revenue and profitability enhancement opportunities, present recommendation on the action plan and discuss and drive with product / segment heads
- Support decision-making and provide recommendations on strategic projects and operational activities
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Evaluates product and service portfolio for each market segment, analyzes and challenges ideas, proposals and requests from different Marketing sections
- Acts as the Commercial lead for all matters relating to revenue recognition including discussion with the IFRS team, the finance planning team, the financial systems team and ensuring that the accounting for all products is as envisaged
- Assist in Regulatory Compliance for the segment insofar as regular and ad-hoc submissions to the UAE Telecom Regulatory Authority are concerned. Activities include being the Consumer segment voice in the cross-functional team, flagging issues that arise in the furnishing of required information, the automation of certain regular annexures, understanding & articulating the challenges involved and implementation of agreed resolution
- Reporting to Board/IFC for Transformation KPIs
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Skills & Responsibilities:
1. Leads and drives the annual budgeting exercise with the Marketing teams, product Heads for top line.
2. Ensures coordination, review and closure of long term plan/Budgets/Quarterly forecast with Finance.
3. Work in close coordination with the product owners on Weekly/Monthly/Quarterly forecast, analysis for their respective revenue line
4. Leads the Long term planning exercise with all the key stake holders
5. Leads the monthly rolling forecast and quarterly forecast.
6. Foster continuous improvement within Planning & Performance team as well as within the extended Marketing Strategy & Performance team
7. Build and refine long term and annual planning models for the top line
8. Drives Performance Management System on weekly and monthly basis ensuring high level of accuracy on the weekly forecast.
9. Completely understands the actual reported financials and presents deep dive analysis.
10. Work with finance to resolve any reporting issues in financials after highlighting inconsistencies if any.
11. Performs and presents financial and Non-Financial analysis of variances against budget/forecast for each product category and revenue line with root cause.
12. Identifies and recommends revenue enhancement and performance improvement areas and provides recommendations on the corrective action plan
13. Engages with the product heads to work out initiatives for revenue enhancement basis recommendations
14. Measure, monitor and present actual performance on daily, weekly, monthly and quarterly basis against budgets and forecasts
15. Elaborate, analyze and report Etisalat business performance on financials, sales achievements, and CMO KPI dashboard.
16. Supports in defining and reviewing of policies, procedures and guidelines for the Marketing Department and monitors implementation as and when required for various projects
17. Establish product profitability framework, perform revenue analysis and deep-dive on all the products and services including mobile, home, devices and Digital lines
18. Lead the setting up of Socio-economic Segment wise reporting and profitability analysis
– Analyze, interpret and explain the portfolio (Segment-wise) performance
– Create a socio-economic segment level profitability model to show how the overall portfolio works – which are the revenue / profitability drivers, opportunity to drive operational efficiency etc.
19. Revenue Analysis and deep dive on all the products and revenue streams
– Set up the Analytics Framework and sustainable data/report structure with the help of IT to drive various product/services analysis
– Provide and present regular and ad-hoc analysis on the operational and strategic projects and support decision-making on current and proposed business activities
– Work closely with IT/CAI to develop analytics cubes and reports on Business Intelligence platform
– Establish a periodic, proper and granular reporting mechanism for all consumer product lines :– Fixed Business: TV, Voice & Broadband; Postpaid: By rate plans; Prepaid: By distinct offer type
20. Competition Benchmarking on products, Customer and Revenue Market Share
21. Act as lead for all compliance / regulatory requirements for Consumer marketing. Ensure accurate and timely submission to RA and TRA
22. Commercial Lead for all matters related to revenue recognition as per IFRS principles
– Working with PD, Finance, product teams for product configurations to ensure correct revenue flow path
– Develop organizational understanding on accounting for integrated products
– Implement alternate framework for digital initiatives to maximize net profits
– Reconciliation for accurate accounting with finance for any missing revenues
23. Consumer SPOC for Transformation office Reporting
– Establish framework for Monthly reporting of transformation KPI’s to IFC and Board
– Monthly tracking and variance analysis, corrective measures and recommendations
24. Digital Reporting & Analytics
– Establish Digital Reporting for all existing and new revenue streams
– Establish Digital Services Performance Management system
– Financial analysis of Digital revenue streams including their fair and accurate revenue recognition. Study, develop and enhance organizational understanding of various aspects of accounting for integrated product offerings
– Develop and help implement an alternate accounting framework for digital initiatives with a very high level of alignment and understanding with the IFRS team in Finance
25. KPI Reporting to IFC & Board
– Establish framework for Monthly reporting of transformation KPI’s to IFC and Board
– Monthly tracking and variance analysis, corrective measures and recommendations
– Monthly reporting and analysis of VOIP impact
– Update on mitigation initiatives and gap vs target
26. Gross Profit Margin Reporting
– Analysis for any variances vs budget
– Analyze every cost element under gross margin (Interconnect, TV, Devices, Commission etc.) and work on optimization with recommendations
Knowledge & Experience:
- Post Graduate Degree.
- 8-10 (Manager) years of Marketing/Business Analysis, preferably in a large Telecom/ISP environment
How to Apply
Interested and qualified candidates should:
Click here to apply online
At Etisalat diversity is our strength and we are committed to creating an inclusive environment for all. We welcome and encourage all people to apply, regardless of gender, background, age and abilities. If you are a person of determination and require an adjustment or accommodation to the selection process, please send your request to DiversityEquity&[email protected]
