It feels like it’s been forever that The Kardashians stars have been on top of the world, but fans are now wondering if the famous family is falling from their pedestal. The Kar-Jenner family rose to prominence with their TV show Keeping Up With The Kardashians, which premiered in 2007. Soon, the family, led by momager Kris Jenner, was taking over more than just the reality TV industry. Along with filming their Hulu reality series, the Kar-Jenners run brands like Kylie Cosmetics, Good American, SKIMS, Poosh, and 818 Tequila. While Rob Kardashian is more private than his sisters, he, too, has a few companies, including Arthur George.
While Kardashian continues to be one of the most recognizable last names on the planet, the family doesn’t seem to be mesmerizing society the way they once did. Kylie has been criticized several times for her brands, and a lot of people have been drifting away from Kylie Cosmetics and going for brands like Rare Beauty by Selena Gomez and Fenty Beauty by Rihanna. Kim has also received a lot of backlash for her recent skincare line SKKN, with fans complaining about the high prices and finding themselves drawn to Hailey Bieber’s affordable skincare instead.
No matter how hard The Kardashians stars try to stay relevant, it seems like fans are just not enthralled by them the way they once were. TikTok user @danielleburnett_ made a strong point in her recent video when she said, “I feel like the Kardashians are kind of falling off, and they’re kind of like not it anymore.” The user gave the example of Kylie’s latest Instagram post, where the mother of two showed off her and boyfriend Travis Scott’s private jets. Her followers were not impressed by her luxurious planes but instead found her post to be pretty obnoxious.
The TikTok user read off some of the comments from Kylie’s post, and instead of receiving the praise that she used to when she was at the height of fame around 2015 through 2017, most of her comments were negative. A lot of fans pointed out that the planes are bad for the climate, and in a world where climate change is at an all-time high, Kylie’s post seems very out of touch. The TikTok user also pointed out that Kylie limited who is allowed to comment on her post after all the hate she received. “I feel like their reign is just ending,” the user explained.
Since 2007, society has been ruled by the Kar-Jenner clan, but is it possible that their time on the throne is up? There’s no denying they’ve had a significant impact on society, especially in how they’ve changed the beauty standards, but these days fans seem more irritated by The Kardashians stars than pleased by them. Their reign already appeared to be coming to an end when KUWTK aired its final season in 2021, but they were quickly picked up for their new series shortly after, proving they still have some relevancy left. However, as the world evolves and the Kar-Jenners don’t seem to be evolving with it, it might be time for Kris and her daughters to reinvent themselves before the world moves on from the Kar-Jenner reign.