CRM Content Specialist (Growth) at FairMoney Nigeria


FairMoney is building the leading mobile bank for emerging markets. We started with a digital microcredit application on Android, and currently roll out additional financial services (current account, savings, debit card) while expanding the product to Western Africa and South-East Asia.

We are recruiting to fill the position below:

Job Title: CRM Content Specialist (Growth)

Location: Lagos
Job type: Full – Time
Department: Marketing


  • We need a mid-level candidate with experience in CRM Content Writing / Editing ensuring that best practice is adhered to for the medium being used & executing CRM campaigns (preferably for a Fintech, Bank or e-commerce brand).

Roles and Responsibilities

  • Deliver best in class CRM communications.
  • Build CRM journeys that follow up on customer activity.
  • The person must be able to analyse and report on the success of your campaigns, including conversion and provide insights in an engaging and measured way.
  • Understand the data requirements of campaigns to drive the highest possible performance.
  • Understand & create A/B testing campaigns.


  • Bachelor’s Degree in a related field
  • At least 2-3 years experience in CRM
  • Technical expertise with CRM and analytical systems
  • Knowledge of online marketing methods and best practices
  • Organizational skills that will help to juggle competing demands between marketing, sales, customers, and management
  • Strong mathematical skills to analyze reports and work with large data sets
  • Attention to detail, to manage the integrity of the CRM data
  • Commercial awareness to understand the target market and design campaigns accordingly
  • Strong communication skills along with a customer-oriented attitude
  • Demonstrated ability to convey a sense of urgency, openness to new ideas, inclusion and diversity, integrity, customer focus, and respect.


  • Private Health Insurance
  • Pension Plan
  • Training & Development
  • Performance Bonus

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online

Recruitment Process

  • A screening call with the Senior Recruiter ~30 mins
  • Technical interview with the hiring manager ~30 mins


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