Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people – nearly a quarter of the world’s population – trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries.
We are recruiting to fill the position of:
Job Title: Senior Brand Manager
Job Requisition ID: 842034
Location: Lagos
Worker Type: Employee
Worker Sub-Type: Regular
Time Type: Full time
Main Purpose
- The Senior Brand Manager for Nigeria for KC-brand ensures the brand delivers financial commitments through the development of innovative branded solutions, compelling brand commercial programs, and robust retail execution.
- We are looking for an exceptional candidate in this full-time role which reports to the Marketing Manager and will be based in Lagos.
Main Responsibilities
- Provides input into the brand strategy review (situational analysis)
- Developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives
- Managing Integrated Marketing Plan (IMP) & resulting commercial programmes
- Managing new product introduction (NPI)
- Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans
- Manages the research process where appropriate
- Delivers agreed brand, channel targets and profitability
- Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
- Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained
- Develop & updates generic planograms and looks of success aligned to brand strategy
- Ensures communication to all relevant stakeholders during projects
- Manages day to day interactions with agencies and assists with evaluation
- Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
- Effective management of A&P budget
- SBM’s guide and develop skills base of JBM’s and BM’s where appropriate
Minimum Requirements
- 3 year Bachelor’s Degree / MFSA Diploma
- Extensive marketing experience, ideally in a top FMCG company, with history of demonstrated success in:
- Business, brand and category analysis translated into recommendations Insight development through deep consumer understanding Brand positioning, architecture, visual identity application into product and commercial innovation
- Marketing leadership of product and commercial innovation
- Cross function and Agency collaboration and leadership
We Can Offer You
- Development within well-known, strong K-C brand,
- Stable employment with competitive salary and benefits,
- Special Education Program, training for improving professional skillset,
- Cross-functional and Multinational co-working,
- Career opportunities arising internally.
Application Closing Date
Not Specified.
Method of Application
Interested and qualified candidates should:
Click here to apply online
