Another shareable Spotify tool has been spotted in the wild, this time in the form of Spotify Palette. This data-driven Spotify spin-off is a new way to share one’s music interests with followers on Twitter and Facebook, but with an accessible, artistic twist. Best of all, it takes literally seconds to set up, decipher, and share.
Spotify has officially launched dozens of bite-sized tools for sharing user profile data. Its algorithms are built to create content based on user preferences so spinning that functionality out into viral social media posts was a no-brainer. The idea caught fire immediately and years later, Spotify practically owns at least one weekend annually, as users post their year-end playlists and share them with followers.
More recently, Spotify has made user data accessible to third parties for the purpose of integrating other features. This decision has led to unofficial features like Spotify Palette, a system that categorizes a person’s recent listening habits into musical traits with each trait assigned to a color. As the name implies, those colors are organized into a palette, creating a visually distinct way to represent one’s listening choices. The system was designed by Israel Medina who, according to the LinkedIn profile attached to the bottom of Spotify Palette’s home page, is a software developer.
Getting access to the service almost couldn’t be easier. Upon landing on the Spotify Palette website via a mobile device or desktop browser, users will be met with a login button. For anyone already logged into Spotify on said device, this should be a one-click login but otherwise, make sure to have the appropriate credentials ready. A few short seconds after logging in, Palette does all the work of building the… palette… and provides a handful of additional options.
Scrolling down will reveal a succinct explanation of what those colors represent. For example, a person with a playlist dominated by high-energy tunes might be told they have a red palette because “Red is the color of passion or desire and can also be associated with energy.” Below that explanation will also be a handful of esoteric stats about the music used to build the palette, such as “Average Valence” or “Average Energy.”
A small “hamburger” icon on the screen opens a menu with three options. One leads to a list of songs from the past six months that influenced the created palette. Each song is, of course, a link to open the track on Spotify and further validate the data. A second option links to an interesting artistic display. Spotify Palette will reveal a collection of images or pieces of art from the Google Arts and Culture database with color schemes similar to the user’s palette. It’s as inexplicable as it is compelling, Finally, the last option in the menu displays the palette once again. From there, simply screenshot any of those pages and leave it to others to draw conclusions about how a green song would sound, thanks to Spotify Palette.