About the job
Job Description:
- Owns White Collar Expat Family segment with a responsibility to lead the design of end to end customer propositions, driven by insights and customer journeys, across product categories where relevant
- Owns and leads the marketing initiatives calendar for Expat Family segment, with a full go-to-market responsibility including channel steering and brand experience – main interfaces include the external market (eg. Partners), sales, regions, brand and marcomms, CVM, Customer contact centre)
- Leads cross-sell and up-sell activities taking into account needs of specific customer segments; guiding the target and incentive setting process; monitoring, reporting and suggesting ways to improve acquisition quality; developing and running tactical promotional campaigns as needed
Full segment P&L responsibility, managing IBRO and One More Service dashboards.
- Key KPIs for the position are revenue (as per IBRO), One More Service revenue, market and wallet share, consumer time share, TRIM
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Skills & Responsibilities:
- Manages, analyzes, forecasts and understands assigned consumer segment in terms of segment needs, segment size, segment growth, trends, profitability etc.
- Follows up on relevant segment data from Market & Customer Intelligence (including primary research, data mining, external reports) and impressions from Point-of-Sales.
- Advises and identifies actions for customizing products & services to meet the needs of dedicated consumer segment (proposition development). Creates a superior value proposition and customer experience for this segment
Develops sales strategy for consumer segment and transforms it into tangible sales activities; proposes activities to Channel Management Consumer/ SMB.
- Creates reports of assigned consumer segment including specific segment characteristics, customer needs and market opportunities.
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- Provides comprehensive professional support to Product Marketing & Channel Management functions to ensure adequate plans and forecasts are made in the product marketing & development process to meet respective consumer segment requirements.
- Manages segment P&L and segment IBRO to ensure effective performance management.
Knowledge & Experience:
- Bachelor’s degree in Marketing/ Business Administration
- 10+ years of experience in marketing
How to Apply
Interested and qualified candidates should:
Click here to apply online
At Etisalat diversity is our strength and we are committed to creating an inclusive environment for all. We welcome and encourage all people to apply, regardless of gender, background, age and abilities. If you are a person of determination and require an adjustment or accommodation to the selection process, please send your request to DiversityEquity&[email protected]
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